Every idea stems from our community of skiers, snowboarders, photographers and surfers. They are our window into a world of unique insight, informing our design needs and framing the problems we aim to solve.
The result is creative product, driven by logic and a clear intent. They work the way they’re supposed to work. They are shaped the way they should be shaped, fitting all the things they’re supposed to, protecting the things that need protecting.
We aim to make our products useful, honest, understandable, long-lasting, and thorough down to the very last detail. All while intending to reduce our footprint and always dobetter.